Google Local Service Ads for Flooring Contractors & Installers

If You’re a Flooring Contractor, You Need to Be Where Your Customers Are Searching

When homeowners need new hardwood, vinyl plank, or carpeting installed, they’re searching on Google for “Flooring contractor or installer near me”.

Google’s Local Service Ads (LSAs) put your business front and center at the top of the search results with a “Google Guaranteed” badge. The best part? You only pay for real leads, not clicks.

But managing LSAs can be tricky—setting up profiles, verifying licenses, optimizing your
budget, and making sure you’re winning top placements. That’s where we come in.

IFDA’s Managed Google LSA Program: How It Works

Step 1 – Audit & Setup

We handle every step of your LSA setup, including:

• Creating or optimizing your Google Business Profile
• Uploading licenses, credentials, and proof of insurance
• Setting the right service areas & job types
• Helping you get “Google Guaranteed” status fast

Step 2 – Profile Optimization

We make sure your profile stands out so you win the highest number of qualified leads, including:

• Improving your business bio & description
• Adding professionally written service lists
• Uploading photos of your best flooring projects

Step 3 – Lead Management & Dispute Handling

We monitor every incoming lead, filter out spam, and dispute unqualified calls so you’re not paying for jobs you don’t want.

Step 4 – Call Monitoring and Sales Strategy Consulting

Our Custom AI Agent has been extensively trained on LSA inbound calls between prospective customers and the individual in the business assigned to handling the in-bound LSA calls. You will receive an email shortly after each call containing a pdf transcript of the call along with a line-by-line analysis and recommendations for alternative responses to questions from customers and questions that we should have asked the customer.

Step 5 – Call Tracking & Reporting

You’ll get transparent reporting on:

• Number of leads received
• Conversion rates from calls to booked jobs
• Cost per lead & ROI

Step 6 – Ongoing Optimization

We continually adjust bids, service areas, and ad scheduling to maximize your visibility and lead volume.

The Results You Can Expect

Our flooring contractor clients typically see:

• 30–50% lower cost per lead compared to traditional PPC
• Consistent weekly calls from qualified homeowners
• More booked installs for profitable flooring materials and square footage sizes
• Reduced spend on junk leads & telemarketing calls

We Work Exclusively With Flooring Professionals

We understand your business—seasonal demand swings, material cost margins, and the
need to keep crews booked year-round. Our strategies are built specifically for
flooring contractors and installers.